Project
Nike, 'Feary Tales'

Description
Brazil’s women’s national team has won 9 out of 10 Copa América titles.
A record so dominant, it’s almost unreal.

To honor that legacy, Nike turned their story into a bedtime tale to keep opponents awake — a dark, surreal take on Latin America’s most haunting football myth: Canarinha.

Agency
Wieden+Kennedy

Year
2025

"Brazil's women's soccer team is a nightmare for opponents"
AdAge

"Scary good indeed!"
MUSE BY CLIOS

Recognition

The Clio Awards

GOLD → Film Craft
GOLD → Fan Engagement
BRONZE → Film
SHORTLIST → Social Video

The One Show

SHORTLIST → Social Media
SHORTLIST → Moving Image Craft
SHORTLIST → Interactive, Online & Mobile

El Ojo de Iberoamerica

SHORTLIST → Film
SHORTLIST → Sports
SHORTLIST → Digital & Social

Previous project

Next project